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Tag: branding
Viewing 1 - 5 out of 11 Articles.
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How often do you hear “I’d love to work with you but I can’t afford it” from your clients? If you think it’s too often then chances are you are not marketing your services to the right people, those that can actually afford it and those that are affluent enough not to have to be out shopping for the lowest prices. Marketing to affluent clients has many advantages: It’s easier to raise your fees, you don’t get bargain shoppers but people who value quality and people who will rave about your serv... Read More
How you describe what you do can either be totally inspiring for your potential clients in which case they will WANT to work with you and often excitedly say “this is exactly what I need right now” or it can leave them confused and in a way ‘turned off’. Let me share with you my three step formula for inspiring your potential clients into working with you.Here’s the secret: Give them back their hope that their desires can be fulfilled. Move their dreams within reach.Clients become clients becaus... Read More
I had a number of phone calls and emails in the last two weeks from some of you, my valued subscribers. And I was delighted. We did some strategizing on the spot (your initiative always pays off). And here is what I noticed that compelled me to write this article:What people have been saying is this: “Yvonne, I am so inspired by your weekly newsletters and I’d love to work with you in getting my business really going but… I don’t have the funds, I don’t know how what my niche is, I don’t know th... Read More
Ok let’s be really honest here for a moment. How often does the really juicy project that would move your business forward big time move from one day to the next on your to do list? Or is it in the too hard basket already??? Have you ever found yourself busily doing the washing up, or some mundane task that you have been avoiding for weeks rather than making that phone call, writing that article or finishing that website design? The biggest hinderance to your success is not your com... Read More
There’s so much to do, build your list, write articles, get your website up, write invoices, make sales, create new content…you get my drift. How is one supposed to get it all done in those meager 24 hours in one day??? And then when you have generated a lot of activity you have created even more work for yourself in servicing your clients. Sure your business grows but what about having a life?? I know what it’s like to feel overwhelmed by all the things that need to get done. I have be... Read More
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