How to have a full Client Pipeline - three shoestring budget strategies you can apply now
“If you build it they will come” is probably one of the biggest myths ever published and believed when it comes to business.
“Once you build something extraordinary and you tell everybody why they should come they may” is probably closer to the truth, I’d say.
So how many people find out about you and what you do every day?
As you know you could have the most extraordinary offer but unless people know about it, you will stay the best kept secret in your industry. And it’s exactly here that most Solopreneurs think too small and simply underestimate how much exposure they really need in order to fill their pipeline.
“But I am already working so hard” I can almost hear you say.
I know. And that’s why the strategies that really take your business to the next level need to leverage everything you already have: Relationships, technology and online media.
Here are three strategies that I am using and that are working for me right now to increase my reach:
1. Form Joint Ventures
The upcoming Massive Client Attraction Telesummit is a great example of a joint venture that I have formed with seven other experts in my industry. Teaming up with who you could regard as your competitors to create a triple win situation (you, your JV partner and your clients/subscribers) is a great way to increase your reach.
Seek out the big players in your industry, set up events where you interview them or present alongside them not only positions you as the expert in YOUR field but also exposes all of you to a wider audience as each contributor promote s the event to their following. This strategy has been instrumental in my business success to date probably more than any others.
During the Massive Client Attraction Week Telesummit I will be interviewing Janet Beckers who built her entire business in record time based on boldly putting this strategy in place.
2. Drive traffic to your website with a purpose
It is imperative that your website is structured to generate leads for you. Giving a valuable piece of information away in return for them providing their name and email address is the most effective lead generating strategy that you can virtually put on auto pilot. Using paid ads such as Google Adwords or Facebook ads or your ad on other resource sites can lead a steady stream of potential prospects to your site without you having to do anything else (except monitoring your Return on Investment).
During the telesummit I will be interviewing Alicia Forest who built a huge list of loyal subscribers using a variety of such ‘list building’ strategies. As a mum of two little kids Alicia is a master of systemising things as she has to – there’s no time to waste when you have kids to look after.
3. Use Social Media to engage
Social media is all the rage at the moment and I have had success in getting clients through social media sites such as linkedin, facebook and twitter. You can too, but beware it is easy to get sucked in and waste your time doing this. They key again is to use leverage. It is possible to link the different applications and connect them with other media such as your blog so that one update gives you exposure in many different places.
And yes we will have an expert covering this area at the Massive Client Attraction Week Telesummit which is a really important one as there are so many variables in this field, you really want to know what you’re doing here. Wendy Moore will shed some light on this, I for one am really looking forward to this session.
There are other strategies that are highly effective and the key is to leverage what you have got in as many ways as possible. I suggest you focus on one strategy, implement it to an extend that you can clearly see it working, then move on to the next one. Making it perfect before you move on will mean you are wasting time.
Tags: Solopreneur Solobusiness Entrepreneur Branding Marketing Coach
