Two of the most common questions I have been receiving in emails and on the BWU blog are:

“What is the best way to market my business without spending a fortune?” or “How do I get more traffic to my website?”

And let’s face it; these are critical. Without them we would all be out of business.

Most business people think there is a secret weapon when it comes to getting more customers, but believe me there isn’t. I know because I have looked. I used to think I was missing the secret technique - and where there are new pieces for technology to help us, like Web 2.0, the techniques are still the same.

Ok, so this is the deal with getting more business:

Marketing doesn’t have to cost a fortune

The good news is you don’t have to spend a fortune to generate more business. My marketing budget isn’t very large at all.

Some of you will be unaware that with all my businesses I don’t spend a lot on marketing. Instead, I use proven techniques that I know are right for my business; the ones that will get me the best results.

I have used PR to get my businesses on national TV and in hundreds of newspapers. I have used free content to drive visitors to my website and converted them to prospects and customers on my database. I have used the power of email marketing to get a higher click-through rate. I have also used social networking to drive traffic – do you think people just come to BWU? No, I have to put some of these actions plus many more techniques in place.

Now I am not telling you this to boast or try to impress you, but to help you understand you can get more business just by following the right system that works for you. Don’t get me wrong, I still test new strategies; in fact we are currently testing some ways for you to generate passive income, as well as more traffic to your website, but once I have one that works for me - like PR - I stick with it and use it to its full potential.

These strategies are available for you to use and we are going to show you how to utilise them to get the best results.

More important than visitors

People talk about how they need to get more visitors, but they miss one other aspect that is just as, or even more, important - conversion.

If your conversion is poor - and most people’s is - then it doesn’t matter whether you have 10 or 10,000 visitors, the results will still be the same - a lack of buyers. What most people do instead of improving their conversion is work hard to drive more traffic. All they are doing is wasting time and money.

So the thing is, if you improve your conversion, you get more money in without having to spend anymore. It’s perfect.

Have you even looked at your website stats and wondered why you had 200 unique visitors (excluding spam) to your website today, but only had three opt in to your newsletter?

Just think, what you business could be like if you improved your conversion (I will be showing you how in the VIP area). Instead of getting three opt in for every 200 visitors, you get 20 opt in for every 200 visitors. That means you would have 17 more people to sell your products to – more money. And all you would have done is made a few small changes to your website.

Keeping up to date

There are rarely any new marketing strategies, but the problem is technology is constantly changing. I was at a conference last week and they were talking about Web 3.0. Most people haven’t got the hang of Web 2.0 yet! There are new ways to get to number 1 in Google, new ways to get visitors with blogs and article marketing, new tested conversion methods etc.

So it is critical to have a team of people who are experts in their field to help you by knowing which things are working NOW. If you were anything like me when I was growing my business, you just cannot afford this.

I have a team of people who are doing just this, like Andrew Edwards who knows how to drive traffic to your website, Emma Rhoades who can show you how to set up a simple marketing action plan specifically for your business, Gina Pearce who specialises in getting PR for your business, and myself who has used many no cost/low cost marketing strategies to grow my business.

So getting more business is extremely important and critical for your continued success. You need strategies that will show you the best ways to market your business without spending a fortune, the best ways to get more traffic to your website, the best ways to convert more customers, the best ways of being productive and the best ways to cope with juggling everything at once, plus you need to be guided and supported alone the way. We have those strategies and more in the VIP area.

If you have some questions that you would like to ask I would love to help answer them for you. Just post your questions below.

Wishing you success,

Alison

P.S. I have received emails from people asking when the VIP area will be launched as they do not want to miss out. We are very close to launching, just watch your email inbox for details.

P.S.S. If you haven’t downloaded the report explaining the critical things you need for your business to succeed, please do so now at http://www.businesswomenunite.net/ads/bwufreereport.html

I recently asked THOUSANDS of business women about their businesses, and over the years I have come across thousands more. Let me tell you I keep coming across the same things - and most of it is NOT good.

Even though the comments are slightly different, they all come back to the same thing – what to do next to build a successful business?

If you are like most women in business you are probably approaching your business in the wrong way - struggling and wasting time trying to work it out. You ask what to do next to build a successful business, what is the best way to market your business without spending a fortune or get more traffic to your website, convert more customers, get more time and learning to cope with juggling everything at once.

Well you are not alone, and these are real issues that people face when running their own business, but believe me when I say this: if you want to create a successful business there are much larger problems to resolve first.

I have created a valuable report revealing why most business women struggle in business and the 5 critical factors you need to turn your business into a successful profit making machine!

You can get access to this report for a limited time at:

http://www.businesswomenunite.net/ads/bwufreereport.html

Even though this report is free, don’t underestimate the value of the information contained within it. You could see massive changes within your business just by making a few of the changes suggested.

Remember, if you think this information doesn’t apply to you then think again, because it does. I have read your comments and spent countless hours looking at your business. I cam promise you this does apply to you.

The fact is most business women are struggling in business but don’t know what to do next to take them to the next level. Download the report to find out what to do next:

http://www.businesswomenunite.net/ads/bwufreereport.html

I hope you enjoy the report!

Wishing you success

Alison

P.S. I realise you will have some questions once you have read this report. I want to help answer these questions for you, so just post your comments below.

Alison Basson here. I need to ask you a favour…

We are very close to finishing our long-awaited VIP area on Business Women Unite. But before we do, I want to make sure we are on the right track so that YOU have everything you need. So I have this one question to ask you…

What do you feel are the 2 most important things you need to know right now to grow your business?

I really want to know; the more you can tell me the more I can create what you need…please leave your answer below.

That’s all for now…

Thanks,

Alison

P.S – Please let me know I really DO value your feedback - what do you feel are the 2 most important things you need to know right now to grow your business? What do you need help with? Just post your comment below.