Meet our Business Women Unite Guru - Gina Pearce

1. What was the inspiration behind starting your business?

After 10 years in the public relations industry, I was looking for a new challenge. I wanted to work for myself instead of working hard for other peoples businesses and not reaping the benefits myself. I also wanted to specialize in clients that interested me and that I believed in.

So in February 2006 I launched Savage Public Relations and I haven’t looked back since. Starting the business has been challenging, but very exciting and rewarding. I love the satisfaction that I get when I see my clients on television or in magazines and newspapers. It is so rewarding to help my clients achieve their business goals by building their brand awareness.

2. What aspects have helped you to get your business to where it is today?

Drive, integrity, determination and passion to do what I love! You have to love what you do to really work on your business. Starting up can mean long hours and sacrifices and there is no one to pat you on the back and say ‘well done’. But the multitude of benefits, make it all worth it.

Integrity has also been a huge part of the success of the business. I think this is key in any industry. I will only take on clients that I think I can help. If I feel that the client’s story is not newsworthy or I cannot find a newsworthy angle that will get media coverage, I will be honest with the client. I’ll look for other ways to promote the business, such as marketing and advertising, but I won’t just send a release out and hope for the best. I want all my clients to be 100% happy and believe that they have got value for money with the service that I have provided.

3. What have been the challenges of your business so far?

Managing my time and switching off in the evenings. I think every business owner will agree that you can work all night on your own business!

4. What have been the highlights of your business so far?

There have been so many, but getting to the point where I have international clients, makes me very proud. I have only been in business for just under 3 years and I have London, Bangkok and Hong Kong based clients, as well as clients in Melbourne, Sydney, Brisbane and the Sunshine Coast. But my favourite thing is seeing my clients on the Today Show, Sunrise, A Current Affair or the evening News, that is pretty special.

5. What are some of the most common questions you get asked by business women?

How do I do PR?

How can I get my product in the media?

Can I do it myself?

6. How can you help members of Business Women Unite?

Years of industry experience, know how and I understand what it is like to start a small business.

To connect with Gina Pearce from Savage Public Relations visit http://businesswomenunite.net/gina