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HI I am a Fair Trade business & am asked on many occassions what is Fair Trade, I have heard it mentioned but don't really know what it means. IN A NUTSHELL - Fair Trade is a tool used to return more income to producers improving the lives of people in developing countries. Fair Trade has 3 aims. 1 - To alleviate poverty through trade. 2 - To empower small producers. 3 - To support the campaign for trade reform & justice. Fair trade addresses these objectives through a market d... Read More

Publicity and writing press releases can yield plenty of new customers to your business. The best thing is that, done correctly, a publicity campaign can be completely free! Learn how the publicity experts do it.I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read... Read More

Travelling alone can be daunting - in fact the very thought of perhaps not talking to anyone for a week or two can be scary!! Granted, some solitude can be beneficial, especially as you get the chance to do whatever you want, whenever you want to do it, without exception. I took off on a solo trip to South East Asia last year for 2 months and I can honestly say that whilst I was excited, I was also concerned about being alone for extended periods and perhaps withdrawing socially. I eventually ma... Read More

“Personal development” is a booming industry on it’s way up. In 2007, an estimated $11 billion (US) was invested globally in personal development books, motivational speakers, life coaching, CDs, DVDs and self improvement programs.  This is projected to grow to $13.9 billion in 2010. Australia invests more per capita in personal development products and services than any other nation. Internet-based personal development is becoming increasingly popular as the intern... Read More

1. Shout about you and your business – spread your expertise so that your customers will get to know how good you are and how wonderful your business is. The more information you can provide your customers, the more likely they are to buy from you! 2. Link back to your website – you can do this either within each blog post, from the side bar of your blog, or when you comment on other people’s blog posts. The more links back to your website the better, and this encourages both visitors and intern... Read More

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