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Tag: branding
Viewing 6 - 10 out of 26 Articles.
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There is just so much to do to grow a successful business, isn’t there? Sometimes I think starting a business is like having kids, if they told you about what’s really involved to build a successful business, maybe you would have thought twice about it. But then once you do it, you couldn’t imagine ever going back to getting a job. That’s certainly how I feel about it. I love what I do, but there ’s no denying it there’s A LOT to do and it’s easy to get a little off focus. And time is a l... Read More
A few weeks ago I attended a great conference with awesome speakers. They were passionate, polished and very knowledgeable. There was just one thing that struck me as very odd. So many of them crumbled when it came to the end where they were going to make an offer. I heard things said such as “I am not trying to sell you anything, this is not a sales pitch,…”. Why not??? Why do we need to even excuse ourselves for a sales pitch? Sales is not a dirty word and I think it’s important we get... Read More
You’re at a networking function and you’re getting into a conversation with the person next to you and sure enough here it comes, the one question they all ask: “So what do you do?” Do you look forward to it and confidently answer it or do you dread the question as you know your answer sounds either confusing or simply doesn’t do the value you really create justice. And then you see someone who really could benefit from what you do walking away…. Another opportunity missed… Just be... Read More
How to have a full Client Pipeline - three shoestring budget strategies you can apply now “If you build it they will come” is probably one of the biggest myths ever published and believed when it comes to business. “Once you build something extraordinary and you tell everybody why they should come they may” is probably closer to the truth, I’d say. So how many people find out about you and what you do every day? As you know you could have the most extrao... Read More
Have you ever met somebody, you were interested in what they do, you were considering doing business with them, ready to learn more about them and the first thing they do is send you a blatant advertising of their services asking you to buy? It’s rather off putting isn’t it. This approach just doesn’t work anymore in the age of abundance, especially for coaches and consultants. There is a three step process that you must go through in order to turn people who are effectively strangers into long... Read More
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